The background to BSL's success... a story still in the making

Bruce Sawford edited and published magazines for over 40 years, working alongside Felix Dennis at Dennis Publishing in the UK.

Looking for a new challenge he switched to magazine licensing, latterly setting up the eponymous Bruce Sawford Licensing... otherwise now known as BSL.

The offer had to be both simple and effective... to provide a turnkey service that performs the function of a virtual licensing department while incurring no overhead for either of the publishers involved.

BSL has arranged over 200 agreements in its 15 years of operation and its database contains some 9500 contacts across 6130 companies in 106 countries around the world.

In short, BSL's mission is to make international magazine licensing safe, easy and profitable.

Visual representation of the licensing process

10 things you need to know about magazine licensing

Creative Sugar Craft
Classic Military Vehicle
Muy Interesante
Science Uncovered - Wonders of the World
Knitting Baby & Beyond
Strong Fitness Magazine
Cohaku - The Cosplay magazine
Wanderlust
Olive
Business Traveller
How to... Grow Veg
So Isst Italien
Love Sewing
Discover Science  - Biggest Mysteries in Science
Retro Cars
European CEO
Eco Kids Planet
Ma déco en mode végétal (Floral Art Decoration)
Boat
Doudous Faciles (Comfort Toys Easy to Knit)