The background to BSL's success... a story still in the making

Bruce Sawford edited and published magazines for over 40 years, working alongside Felix Dennis at Dennis Publishing in the UK.

Looking for a new challenge he switched to magazine licensing, latterly setting up the eponymous Bruce Sawford Licensing... otherwise now known as BSL.

The offer had to be both simple and effective... to provide a turnkey service that performs the function of a virtual licensing department while incurring no overhead for either of the publishers involved.

BSL has arranged over 200 agreements in its 15 years of operation and its database contains some 9500 contacts across 6130 companies in 106 countries around the world.

In short, BSL's mission is to make international magazine licensing safe, easy and profitable.

Visual representation of the licensing process

10 things you need to know about magazine licensing

Discover Science  - Wonders of the Universe
91 Magazine
Interceptor Force Fighter Command 1950 - 1968
Philosophy Now  -  The Ultimate Guide to Philosophy of the Mind
How to... Grow food for Your Kitchen
Der Spiegel Wissen
Aan De Haak
Attitude Interior Design
Fantasy Figures
Mes doudous d'amour au crochet
Simply Crochet
Paleo Magazine Readers' Favorite Holiday Recipes
A Year in the British Garden
Mjam Taart
SOS Tricot (SOS Knitting)
Creative Sugar Craft
OM Yoga & Lifestyle